This pepsi advert represents women as success. Beyonce is featured in the advert which connotes success because she is very successful.

This advert shows the typical housewife. The mise-en-scene of this print advert is the kitchen which leads to what society thought of women back in the 1950s. They thought that women belonged in the kitchen and this advert is representing that clearly.

This Nespresso coffee advert represents women as coffee lovers.

This advert is for both the energy and sports drinks. This advert uses celebrity endorsement, Jessica Ennis. It represents women positively, it shows women like to work hard and keep fit. The copy on this advert 'Sweat it out' suggests that women sweat purposely because you know you're burning calories and getting fitter when you are sweating.