If you look to the bottom right you will see the logo of Loreal Paris. Just above it it has their slogan 'because your worth it.'

They have used Celebrity endorsement (Cheryl Cole). This will make the viewers think that she uses the product to get her flawless skin, this will make them buy the product.

They have also used statistics at the top where it says 97% of UK Skin tones true matched, notice the 'true match' is in bold, which makes it stand out.

The Connotation of this advert is that this foundation by Loreal will make your skin look like Cheryl Cole's skin- flawless.

Attension Appeal

Early Advertising

The Great Fire of London in 1666 was a boost to this type of advertisement, as people used newspapers in the after the fire to advertise lost & found, and changes of address.

Advertising and the Industrial Revolution

When goods were handmade, by local craftsmen, in small quantities, there was
no need for advertising. 

Bubbles — the Pears' Soap Advertising Innovation

Thomas bought the copyright to a painting by noted Pre-Raphaelite artist, Sir John Everett Millais, originally
called 'Bubbles'. 

The First Advertising Agencies

These agencies sold themselves to companies and would have a way of telling the audience about their product, that's how copyright was made.



Advertising Through The Great Depression

Goods such as card, washing machines and radio grams all needed ads, that's when advertising quickly took over.

Advert

I like this video because it is entertaining and is relevant to the company they are advertising.
The fact that its interesting is that she comes in dancing and doesn't realize that she is dancing to old people. 
The advert targets people who don't have great eyesight. 

 

This is advertising McDonalds new wraps. they are trying to show people that they are healthy. They are showing vegetables around the wraps, inferring that the product is healthy and extremely tasty. 
also they are targeting people on a diet because they put vegetables around the wraps.