If you look to the bottom right you will see the logo of Loreal Paris. Just above it it has their slogan 'because your worth it.'

They have used Celebrity endorsement (Cheryl Cole). This will make the viewers think that she uses the product to get her flawless skin, this will make them buy the product.

They have also used statistics at the top where it says 97% of UK Skin tones true matched, notice the 'true match' is in bold, which makes it stand out.

The Connotation of this advert is that this foundation by Loreal will make your skin look like Cheryl Cole's skin- flawless.