This pepsi advert represents women as success. Beyonce is featured in the advert which connotes success because she is very successful.

This advert shows the typical housewife. The mise-en-scene of this print advert is the kitchen which leads to what society thought of women back in the 1950s. They thought that women belonged in the kitchen and this advert is representing that clearly.

This Nespresso coffee advert represents women as coffee lovers.

This advert is for both the energy and sports drinks. This advert uses celebrity endorsement, Jessica Ennis. It represents women positively, it shows women like to work hard and keep fit. The copy on this advert 'Sweat it out' suggests that women sweat purposely because you know you're burning calories and getting fitter when you are sweating.

My representation of Women ad.


               Boots 2011 Christmas TV Advert

1. The adverts promotes Listerine which is a company/ brand that makes mouthwash.


2. The facts that the product provide is that 1/3 people have halitosis (bad breath) which makes the women aware

 that having bad breath has to be solved and it will be solved with Listerine. 

3. Men don't care if their breath smells or if any other men are back chatting behind their back but women on the 

other hand care. They don't like women back stabbing about their breath because it makes them feel down,

 so this advert is suggesting you try their product if you want fresh breath and women to stop back chatting.


4. The advert is appealing to women as it shows women that they don't know themselves whether their breath 

stinks or not, other women do which causes them to back chat. Women are fragile which is why the advert

appeals to them mostly.

5.  The Advert uses emotional appeal, when it says 'Halitosis is the one unforgivable thing.' This

 makes women  think that you cannot be happy with halitosis and that will trigger their  emotions into buying the

product.

6.  This ad suggests that societies at this time were quite bitchy, especially women because all

 they know how to do is back stab. 


7.  I Think that the people in the ad definitely represent the typical 1920's people. Speaking 

stereotypically, in the 20's most of the people didn't have a great personality and this ad shows

 that it's true.

This Lynx advert had represented women negatively as it has been used to seduce men, basically sex appeal.
This advert explains that you should use this product because they are trying to make you think that this product will make you clean as well as seduce the ladies with this product. It is targeted towards men as the brand 'Lynx' is mainly for men and the fact that there is a half naked women.

The Dove advert represents women positively because it's making women believe that they have beautiful skin and Dove has made a campaign about it which is what they are advertising. As you can see the women in this advert has a lot of  spots but that doesn't stop her skin from feeling and looking beautiful. Dove has made a campaign for 'real beauty', so that every girl in the world shouldn't care what they have on their skin. This Ad is targeted towards teenagers and women because they are the main age group that have insecurities about their skin.

If you look to the bottom right you will see the logo of Loreal Paris. Just above it it has their slogan 'because your worth it.'

They have used Celebrity endorsement (Cheryl Cole). This will make the viewers think that she uses the product to get her flawless skin, this will make them buy the product.

They have also used statistics at the top where it says 97% of UK Skin tones true matched, notice the 'true match' is in bold, which makes it stand out.

The Connotation of this advert is that this foundation by Loreal will make your skin look like Cheryl Cole's skin- flawless.

Attension Appeal